Short-Form Video
20 vertical YouTube Shorts for my game Steal It — recorded, cut, captioned and published by me. More than 11,000 views so far, seven of them past 1,000.
A selection of the Steal It Shorts
Role
Video Editor · Content Creator
Tools
YouTube Shorts · 9:16 Video · Captions
Status
Released
Focus
Video Editing · Short-Form Content · Social Media · Marketing
The Channel So Far
- 20
- Shorts recorded, edited and published
- 11k+
- views across all Shorts
- 7
- Shorts with more than 1,000 views
Why Shorts
A new indie game has no audience by default. Short vertical clips are the fastest way to get it in front of people who have never heard of it — so I treat every match I play as raw footage and turn the best moments into Shorts.
The Best Performing Shorts
Press play on any of them. Each one is a single moment from a real match, cut down to what makes people watch to the end.
How I Edit A Short
- 01
Capture
I record full matches and mark the moments that made me react — a clutch, a fail, something nobody expects.
- 02
Find The Moment
Most clips work best at a few seconds. I cut everything before the moment starts and end right after the payoff.
- 03
Frame For Vertical
Gameplay is shot in 16:9, Shorts are 9:16 — I crop so the action stays in the middle of a phone screen.
- 04
Hook With A Caption
A short, bold caption at the top tells viewers why to keep watching before the moment even happens.
- 05
Publish & Learn
Title, tags, posting — then I compare views and watch time to see which kind of moment works, and make more of those.
Also In Video
I also directed the 24-second release trailer for Steal It: which moments to show, in what order, with which captions, every cut on the beat of the game's own music and a slow-motion explosion before the end card. You can watch it in the Steal It case study.